Shooting the whole menu (ranging from pasta’s, coffee, focaccia, sandwiches and coffee), for the rebranded Julia’s, a pasta-to-go concept you can find in all big Dutch railway stations.
It was quite the challenge to shoot for so many outputs and formats: digital menu’s, point of sale and online communications . We chose to ‘shoot on white, but not quite’ and a diagonal environment with wrinkled wrapper and let the food do the talking. the bold foodstyling by Oliver Knight (forfoodstyling.nl) makes Julia’s 2.0 complete.
Client: NS Stations, Post: Studio Aico
